If somebody has not heard of Facebook, then he must be from a very remote area or from another planet. The thing is that almost everybody knows this particular social media network due to its phenomenal popularity that goes beyond borders, races, age and gender. At first, it might have been just the younger professionals who used it but then a huge boost happened and almost everybody now has an account.
The Success of Facebook
The level of success that has been attained by Facebook can be considered as unprecedented. There were other social media networks prior to its existence and they these were able to exist for several years and even had millions of users it also met its demise after some time due to several factors. That is not the case of Facebook. Admittedly, there have been some challenges like some attempts to hack Facebook account, get the users data and the likes but it seemed that the management of hack Facebook were able to overcome these issues and become even stronger. True enough that even now and probably in the future there will still be concerns very similar to those but then again these were already taken into consideration and as long as they take precautions it will be able to overcome it.
Aside from just the usual uses as social media network, Facebook has expanded its services and even partnered or merged it with those that they felt their users can benefit from. They were thinking beyond the box and took a risk. These calculated risks made their reach go beyond the usual thus earning a huge boost in terms of usage. Globally, the power and might of Facebook as a social media is not something to scoff at because it was able to achieve a greater purpose – connecting people.