If a company would like to thrive in making their brand more known to the people as well as gain more customers, they will have to at some point do some advertisements through digital or social media. Both of them are great ways to advertise a business’ product or services to as many people as possible. They are the most effective means of advertisement due to the sheer size of people watching on their television or login in their social media accounts to communicate with other peoples. This is due to the availability of devices like televisions and smartphones on the cheap, almost everyone today has their own smartphones even children who do not fully understand how to use the device. They are good places to advertise due to the following:
- Number of people being entertained
- A faster way of advertising
- Can reach other people throughout the world
Social Media and Digital Marketing
A company must advertise in order to thrive in the business, the most effective ones are of the digital advertisements as they allow the maximum amount of people who hear and watch the advertisement. The first types of advertisement people often see is digital marketing, this type of advertisement is done through the television, radio, text messages and billboards, the people will not need an internet connection in order to see the advertisement as long as they open up their digital devices. The other type of digital advertisement is called as the Social Media Marketing, these type of marketing is done through the use of social media sites such as YouTube, Facebook, Instagram, and Twitter. They are effective due to the availability to interact with the advertisement’s which allow for some clever ways to show the product or services.
Digital marketing is a broad type of marketing; it does include the use of computers and social media but is towards more of the conventional entertainment like radio and television. As time goes by social media advertising will keep growing to the rising amounts of people learning to use the internet, while watching on television and listening to the radio will still be relevant and be able to function the same as today in the future.