Recent times in the SEO industry have been faced with numerous changes and trends. This has completely changed the way SEO keywords are researched altogether. For instance, many firms are finding it useless to use keywords in their content. Instead, they are opting to go with longtail keywords which are better in terms of creating traffic and even in the ranking of content in search engines. This is where the debate on concept research and keyword research comes in.
Concept research refers to the process in which a SEO expert looks for the concept that relates to their content. This way, they are able to come up with unique phrases that are used by potential clients in search engines. The good thing with concept research is that it is broader and tens to cover all areas ranging from having good quality content and unique keywords. It has been argued that in order to be able to win the SEO war, it is prudent to do a concept research. It will give you a better understanding of your line and this will contribute to your content. At the end of the day, you will be able to produce good content that will scale the heights of search engines.
Keyword research on the other hand refers to the typical scraping of search engine results in order to come up with terms that are widely used by searchers. These words are meant to assist you in optimizing your content so that you get high traffic and this can be converted to sales, hence profits for the firm. However, SEO keyword research has been coupled with many challenges. Among them is competition. The use of similar keywords by firms in the same line of products makes it hard for any of them have an edge above the others. This is because their content is almost the same.
Another thing is that this concept of key words has maimed the whole essence of quality. For instance, I could be having a very good quality article, but because I did not include some keywords, it will not get the attention it deserves. This has made content research the better option among many firms and content owners. However, not many have embraced the use of concept research. There are many keyword research guides and SEO keyword research tutorials which tend to prove that keyword research is everything in the SEO field.
At the end of the day, the choice lies with the content creators/firms. However, I would highly recommend concept research over keyword research.